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The annual show, this year celebrating its 10th anniversary, saw it reach new levels of success - appealing to an even broader audience, instigating quality connections and nurturing opportunities for innovation. Comparing the proportion of channel to end user attendees saw close to 50% from end user organisations who particularly appreciated being able to visualise technology in action. Over 15% of all visitors attended from outside of the UK as Showcase continues to attract a wider out-reach across Europe and beyond. Total visitor numbers were maintained at close to 1,500 representing a significant proportion of the AV industry.